I don't know

“I don’t know.”

Maybe it is the most honest answer to the best questions.

Google will never give you this answer. People might turn away and ask their question elsewhere. So it will always come up with endless suggestions and ideas.

A good “I don’t know”, followed by an uncomfortable silence.

Can you feel the space?

The space that just opened up?

The space for more questions, for learning, for discoveries?

Next time, don’t be Google.

Try this:

Deep breath.

“I don’t know.”

Uncomfortable silence.